Brew Blog

Beer Sign Specialists Logo and Introduction

Get to Know Beer Sign Specialists

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Welcome to the Beer Sign Specialists Blog, where we will discuss all things beer, signs, and more. Here at Beer Sign Specialists we are committed to creating the signs and displays of your dreams! With over 17 years of experience in the beer and beverage industry, we know that it is constantly changing, and we're changing right along with it.

Who We Are

Beer Sign Specialists is the beer and beverage arm of Bokland Custom Visuals, a family owned and operated large format printing and graphics company. In business for over 64 years, we have the equipment and knowhow to design and create high quality, unique, affordable, signs and displays in a multitude of materials, shapes, and sizes. Our state-of-the-art equipment includes a large format printer, laser, CNC router, and CNC graphics cutter. Our equipment lends itself nicely to the beer and beverage industry.

We got our start in the beer industry offering a few local breweries wood signs, and pretty simple ones at that. Now, we have grown to where we have clients throughout the country. We have created and designed many different products that include; custom wood racks, wood signs, signs, LED signs, a-frames, corrugated point of sale, jockey box covers, tap handles, and more. We can even wrap vehicles and work on event spaces and graphics! We are proud of the progress we have made but are by no means satisfied. We are excited to continue growing and learning within the beer and beverage industry.

What We Do

Bringing vibrant, eye-catching, signs and displays to life is a process. Luckily, over the years we gave gotten the hang of things and are able to provide quick turnaround times on jobs of all shapes and sizes.

So what does the process look like?

  • Reach out and tell us what you're looking for. We look forward to hearing from you!
  • Send us your artwork, files, and inspiration.
  • We will begin working with the provided materials to turn them into the product you're thinking of.
  • Throughout the process we will be communicating with you, sending out approvals, and perfecting the final product.
  • Once we get the okay, we will order materials and begin production of your completely custom, one-of-a-kind signs and displays.

We want to make your life easy and do our job quickly, efficiently, and precisely. We take pride in everything that leaves our facility.

Why You Should Choose Us

There are quite a few sign companies out there and we're not like any of them. We want you to choose Beer Sign Specialists for your next project, but why should you?

  1. Combined, our dedicated, highly-experienced staff have over 200 years of industry experience.
  2. Our never-say-no, figure it out attitude. We have a product for almost every need, but if you don't see what you're looking for, we'll work with you to create it.
  3. Utilize a team approach with every job. Every sector of the business works together to get your job done smoothly, efficiently, and precisely.
  4. We have the best equipment in the industry.
  5. Offer a completely custom and personalized product line.
  6. Everything is produced in house at our facility in Upstate New York.
  7. We view you as a client, not a transaction. We want to work with you and create a long-term relationship.
  8. We don't have a cookie-cutter, one-size-fits-all approach to our products. Everyone has a different set of needs and were ready to work with yours.
  9. We stand by our work and will follow-up.
  10. Communication is important to us. Sign companies are flaky, Beer Sign Specialists isn't.

Learn More About Us

Through this blog we hope to introduce you to all things Beer Sign Specialists and share our sign and display capabilities. As we are always coming up with new and exciting ideas, we will use this blog to introduce you to them. Check back here next week to get some awesome new content from Beer Sign Specialists.

In the mean time, if you have any questions or need help with a project, take a moment to contact us!


42 Karner Road
Albany, NY 12205

Hours of Operation:
Monday - Friday: 8:30AM - 5:00PM
Closed Daily: 12:00PM - 1:00PM
Closed Weekends

Call Us:
(518) 469-0617

Email Us